Virreina — Draav

Hola Hola!, Bien Bien y tu? 🌼 Virreina (vicereine) is a dual space ✌ for exhibition and artistic exploration that operates simultaneously on the computer 💻 and in the countryside 🌄, addressing the relationship between the rural and the virtual realm in contemporary artistic practices✨
The identity is anchored by a custom logo that reinterprets the letterforms with playful loops communicate the constant change in the way of approaching artistic practices by jumping from two diferent spaces.
To communicate the relationship between the two kingdoms, a visual system was developed that would work as a portal where from both spaces make reference to the opposite space, using textures, colors and techniques.

Credits

Cliente: Juan Manuel Parra
and Sebastian Mira.

Art Direction and Graphic Design: Diego Aguilar V.

Typefaces: Helvetica Rounded Bold by Linotype,
Gilda Display by Eduardo Tunni,
Manrope by Mikhail Sharanda and
Space Mono by Colophon Foundry.

Gold LAD Awards 2024