PP Valve — Draav

This is a versatile typeface collection that bridges the past and future, blending grotesque, geometric, gestural, industrial, monospaced, and cursive sans serif styles into a unified, cohesive ensemble.
To promote PP Valve, we developed a graphic design campaign that blends natural and industrial elements. It serves as an ode to water and to the valve as a tool that enabled the development of society, symbolizing innovation and progress. This visual dialogue reflects the typeface’s ability to harmonize diverse styles while preserving its unique identity. By framing the font within the concepts of consensus and evolution, the project highlights its potential as a tool for creative transformation bridging the past and the future.

Credits:

Client: PangramPangram
Font Designed by Valerio Monopoli

Art Direction and Graphic Design:
Diego Aguilar V.
Motion Design: Andres Gutierrez P.
3D Art: Reggy St-Surin.