PP Valve — Draav

This is a versatile typeface collection that bridges the past and future, blending grotesque, geometric, gestural, industrial, monospaced, and cursive sans serif styles into a unified, cohesive ensemble.
To promote PP Valve, we created a graphic design campaign that merges the organic with the industrial. Drawing inspiration from the metaphor of water, we combined imagery of rocks as archaeological artifacts with industrial elements, representing innovation and progress. This visual contrast reflects the font’s ability to harmonize diverse styles while maintaining its unique identity. By aligning the font with the concept of consensus and evolution, the project highlights its potential to serve as a tool for creative transformation—bridging the organic and the mechanical, the past and the future.

Credits:

Client: PangramPangram
Font Designed by Valerio Monopoli

Art Direction and Graphic Design:
Diego Aguilar V.
Motion Design: Andres Gutierres P.
3D Art: Reggy St-Surin.