Docemil — Draav

A Latin American record label created by HYBE, aims to celebrate the soulful connection between artists and their fans. The brand's visual identity is inspired by the iconic work of architects Luis Barragán and Rogelio Salmona, whose use of color, light and space evokes emotion, intimacy and a sense of belonging.
The goal of the label is to create an intimate bond between Latin artists and their fans through the closeness and warmth of people. We created a visual language that feels both timeless and contemporary. A vibrant color palette is inspired by the contrast and diversity of the people, while bold typography and geometric patterns symbolize the energy and rhythm that define the genre.
The brand element is designed to foster a sense of connection and authenticity. This is a record label that not only represents the music, but also embodies the cultural richness and emotional resonance of Latin America. Docemill is more than a brand, it's a celebration of the bonds that unite artists and fans through the universal language of music.

Credits:

Designed at Panorama

Creative Direction:
Lucas del Corral and Jose Afanador.
Art Direction and Graphic Design:
Diego Aguilar V.
Motion Design: Yilmar Serna.
Typefaces Aro by General Type and Gaisyr by Dinamo