Francesco — Draav

Francesco’s is a Montreal nightclub with Italian roots, celebrated for its vibrant energy and role in the city’s electronic music scene.
The logo draws inspiration from the Williamson Template typeface (1969), reflecting the woodcut signage of central Rome. The visual system uses circular compositions inspired by turntables, evoking the rhythm of music. 3D elements capture the nightclub’s modern, nocturnal vibe, while a color palette inspired by the Italian flag adds cultural resonance and versatility to the brand.

Credits

Designed at House of Youth in collaboration
with Demande Spéciale.

Creative Direction: Stephan Robusto.
Logotype and Icon Design: Demande Spéciale.
Art Direction and Design: Diego Aguilar V.
3D Art: Mario González.
Typefaces: Neue Montreal by Pangram Pangram.
Williamson Template by Robert Williamson.