Somos — Draav

This is a telecommunications company that leverages cutting-edge technologies, such as their proprietary fiberwaves™, to redefine how we experience the internet. They believe the internet is magical and aim to make it an accessible and transformative tool for everyone.
To reflect their innovative spirit, we created a custom logo that plays with the symmetrical proportions of a palindrome, uniting the two “S” letters into a symbol that represents fiberwaves. The visual system builds on this concept, using consecutive gradient patterns to evoke the sensation of waves in a static form.
The design extends to a futuristic and disruptive tone, with a system of typography and icons that reinforce the brand’s forward-thinking identity. This approach not only communicates technological innovation but also positions Somos Internet as a leader in revolutionizing connectivity.

Credits

Designed at S&Co

Creative Direction: Oliver Siegenthaler
and Julian Jaramillo.
Art Direction and Design: Diego Aguilar V.
Logotype Adjustment: Bastarda Type.
Motion Design: Rafael Garzón.
Case Study Photography:
Sabis Wabis and Laura Parra.
Account Manager: Paula Martinez and Isabella Giraldo.
.Typefaces: Gellix by Displaay Type.

Bronce LAD Awards 2022