Juan Valdez
Juan Valdez is one of the most important brands in Colombia, it is the spokesperson for the good coffee that characterizes the country.
The rebranding was developed, offering a simple visual language, a restructuring of the logo and a packaging system inspired by the mountains of Colombia and its relationship with the variety of coffee.
Made in Aluzian
Juan Valdez is one of the most important brands in Colombia, it is the spokesperson for the good coffee that characterizes the country.
The rebranding was developed, offering a simple visual language, a restructuring of the logo and a packaging system inspired by the mountains of Colombia and its relationship with the variety of coffee.
Typefaces: Sanomat by Commercial Type - Marr Sans by Commercial Type - Aftika by Graphite.
Made in Aluzian
20/10/2019. Packaging, Rebranding and Illustration.








